On February 22, Kurzeme Planning Region in cooperation with Kuldīga, Ventspils and Liepāja Business Incubators of Investment and Development Agency of Latvia (LIAA) within the project no. LV-LOCALDEV-0004 “Business Support Measures in Kurzeme Planning Region” organized an online seminar for entrepreneurs and anyone interested in the most current trends of integrated marketing communication in the Latvian and export markets, as well as opportunities for online stores for business development.
The seminar was led by Jolanta Derkevica-Pilskunga, PhD – Manager of JDP Integrated Communications and WD Market project manager Tomass Bērziņš.
During the seminar, topics such as integrated marketing communication trends in the global and local market, basic principles of communication content creation, B2B sector and sales, especially for export, the role of online stores in the development of export business, export recommendations for online stores, etc. were covered.
The online seminar was attended by more than 70 participants, who greatly appreciated the information they received, which could be used to develop their business.
More information:
Viktorija Reine
Kurzeme Planning Region project coordinator
email: viktorija.reine@kurzemesregions.lv
