Project No. C034
With the support of the Interreg Baltic Sea Region Programme, the project “Light in the Dark”, implemented by Kurzeme Planning Region and its partners, will explore the needs, expectations, experiences and interests of nature tourists in the Baltic Sea Region countries as well as on the Kurzeme coast.
The survey aims to receive responses from 500 respondents in each project partner country (Lithuania, Latvia, Estonia, Finland and Sweden) as well as from the main target markets (Germany, France, UK and Poland). The results of the survey promise to provide a rich set of data that will not only facilitate the implementation of future project activities, but also add to the overall understanding of the profile and needs of nature tourists.
This important step of the project is led by researchers from Klaipeda University – Professor Dr. Diana Šaparnienė, Dr. Daumantas Bočkus and Rasa Rupuliavičienė, who are entrusted with the tasks of data collection, analysis and report preparation. The analysis of the survey will lead to an easily accessible report with the main findings, which will be made available to SMEs, DMOs and other stakeholders.
The survey was launched on 12 February and the report is expected to be finalized by mid-May. This survey and report are an important step towards improving the attractiveness and sustainability of nature tourism in the Baltic Sea Region, promising to provide tourists with an experience that resonates all year round.
More information about the Light in the Dark project and the survey can be found on the project website – https://interreg-baltic.eu/project-posts/visitor-analysis-in-key-markets-goes-live/
Project manager:
Anna Elizabete Upsava
+371 26369876
anna.upsava@kurzemesregions.lv
