Project No. C034
A Visitor Analysis Report has been compiled as part of the “Light in the Dark” project, offering insights into tourist behaviour patterns and preferences along the Baltic Sea coastline. The information in the report will help entrepreneurs and tourism industry professionals better understand the needs of their target market, enabling them to create more appealing offers for tourists and thus support tourism growth in coastal areas.
This report is based on an extensive nature tourism survey conducted by researchers from Klaipėda University. Nearly 5,000 respondents came from nine European countries: Lithuania, Latvia, Estonia, Finland, Sweden, Poland, Germany, France, and the United Kingdom. The study identified various tourist groups with specific behavioural traits, providing valuable insights into how to engage different types of travellers more effectively.
The full Visitor Analysis Report in English is available on the project website:
Visitor Analysis Report in EnglishWe invite you to watch a video summary featuring the market research overview on the nature tourism potential in the Baltic Sea region:
Project “Light in the Dark”
Light in the Dark is an Interreg Baltic Sea Region project aimed at developing innovative experiences to extend and create new seasons beyond the traditional summer season. The Challenge Inventory survey is conducted in all participating countries: Finland, Sweden, Estonia, Latvia, and Lithuania. It is aimed at SME’s in the Northern Baltic Sea region and explores the interest of small and medium-sized businesses in expanding their operations beyond the traditional summer season as well as the challenges they face regarding seasonal variations in tourist flows.
More about the project: https://www.kurzemesregions.lv/en/projects/tourism/light-in-the-dark/
Project manager:
Anna Elizabete Upsava
+371 26369876
anna.upsava@kurzemesregions.lv
