Project No. C034
While BBC and Booking.com predict exciting tourism trends for 2025, such as noctourism, hidden gems, and peaceful “calmcations,” the key question remains: how can we harness our region’s unique elements to attract tourists during the low season? This webinar will explore the growing international demand for off-season travel and provide inspiring examples of how to create transformational tourism experiences.
The webinar is designed for tourism entrepreneurs, destination managers, and other industry professionals. It brings together two Interreg projects – “Light in the Dark” and “GLOW 2.0,” focusing on seasonality in rural tourism and dark sky tourism.
Join the online webinar on 4 February 2025 to learn about international demand for low-season travel and gain inspiring insights from different regions.
Register here: https://network.novia.fi/Events/307/Apply
Date and Time: Tuesday, 4 February 2025, 14:00–15:30 EET
Language: The webinar will be held in English.
Topics:
- The Growing Opportunity of International Low-Season Travellers
Ged Brown, Founder and CEO of Low Season Traveller, UK- Discover success stories and strategic steps to help destinations become sought-after low-season travel spots.
- Darkness as an Element of Tourism Experiences – Past and Present
Susanna Lahtinen, Curator, Regional Museum of Southwest Finland- Explore how darkness has been both a source of fear and wonder, and how it can be leveraged in modern tourism experiences.
- Best Practices in Dark Sky Tourism
Timo Rui, Daisy Silvennoinen (Finland), and Martina Ui Dholain (Ireland)- Learn about successful dark sky tourism examples that attract visitors even during the darkest months of the year.
Organised by: Novia University of Applied Sciences and Karelia University of Applied Sciences in collaboration with the Interreg projects “Light in the Dark” and “GLOW 2.0.”
You can find more about the event in the Informational Material for the Online Seminar.
Light in the Dark has project partners in the following areas, Klaipeda region (Lithuania), Kurzeme region (Latvia), coastal areas and islands of North and West Estonia, (Estonia), East Coast of Finland, Turku Archipelago, and Åland Islands (Finland), and Stockholm Archipelago (Sweden).
More information about the Light in the Dark project and the survey can be found on the project website – https://interreg-baltic.eu/project-posts/visitor-analysis-in-key-markets-goes-live/
Project manager:
Anna Elizabete Upsava
+371 26369876
anna.upsava@kurzemesregions.lv
