LL-00231 “Development of the PANORAMA ROUTE” (PANORAMA)
PROJECT OBJECTIVE: To develop the PANORAMA ROUTE, featuring 50–70 panoramic viewpoints in Kurzeme, Panevėžys, Šiauliai, Telšiai and Utena regions. By mapping and opening access to culturally and historicaly significant sites, such as lighthouses, churches, watertowers, and hillforts, the project will foster a unique cross-border route. This initiative creates a richer, more diverse tourism product than isolated national efforts could achieve. It also improves physical and digital access for all and encourages visits to touristically underrated destinations.
TARGET GROUP
- Local and foreign travellers
- Tourism entrepreneurs
- Local municipalities
- Planning Regions
PROJECT DURATION: 1 March 2025 – 28 February 2027
TOTAL PROJECT FINANCING: 749 939,70 EUR (i.a. ERDF 599 951,75 EUR)
PROJECT FINANCING for Kurzeme Planning Region: 165 025,00 (i.a.ERDF 132 020,00 EUR)
PROJECT PARTNERS:
Lead Partner: Kurzeme Planning Region, www.kurzemesregions.lv
Project partners:
- Saldus County Municipality www.saldus.lv
- Ventspils County Municipality www.ventspilsnovads.lv
- Ventspils Museum www.muzejs.ventspils.lv
- Dienvidkurzeme County Municipality www.dkn.lv
- Liepāja Holy Trinity Evangelical Lutheran Congregation of the Evangelical Lutheran Church of Latvia www.trinitatis.lv
- Žemaitija National Park Directorate www.zemaitijosnp.lt
- Aukštaitija National Park and Labanoras Regional Park Directorate www.anp.lrv.lt
- Directorate of Aukštaitija Protected Areas www.astd.lrv.lt
PROJECT SUMMARY: The project will enhance access to 9 panoramic viewpoints, create the Roadgame, publish a Travel Guide, and promote the route on international tourism websites and apps. These key outputs will benefit local communities, tourists, and businesses by attracting visitors year-round and highlighting underrated locations. By connecting culturally significant sites across regions, the project fosters collaboration, ensures inclusivity, and promotes sustainable tourism. It will support local economies, enrich cultural understanding, and provide travellers with diverse and memorable experiences.
Key project activities:
Tourism Product Development
- Mapping and on-site inspection of potential route sites;
- Experience exchange visit to Poland (modern technologies and AI in tourism);
- Training of stakeholders (tourism entrepreneurs, NGOs, as well as representatives of municipalities and nature parks uon ICT and AI in tourism, innovative interpretation solutions for environment and culture);
- Route development workshops;
- Equipment &infrastructure improvements at 5 project sites;
- Digital solutions at 4 project sites.
Route promotion & positioning
- Route branding;
- Roadgame development;
- Travel Guide;
- Route digitalisation;
- Publicity activities.
Project Manager in Kurzeme Planning Region:
Alise Lūse
Tālrunis: 26567874, alise.luse@kurzemesregions.lv
