Meeting for inspiration – “There it grows”

S002 “BSR Food Coalition”

On 15 May 2024 a meeting for inspiration “There it grows” took place at Ance Nature House. Key event topic – everyday use of local products, their impact on economic growth, sustainable production and consumer health. During the meeting experts from various fields shared knowledge and experience for successful product brand development and promotion in the market, introduction of the full product life cycle in companies etc.

There were more than 40 participants at the event:

• getting to know the Ance Nature House and its kind hosts with the attractive nature guide and local tourism driver Reinis Pižiks;
• discussing and receiving answers to questions related to raising local product quality and brand positioning in a most understandable way to clients;
• listening to the exciting story of the restaurant “Pavāru māja Līgatnē” and their way to the Michelin Green Star;
• being involved in the panel discussion with experts from various fields on the topic of local products and their promotion.

We also shared the #bsrfoodcoalition project results and what has been done in the school dining field, which can to be developed as one of the most significant distribution channels for local products

In the end, chefs from the New Chefs’ Movement under the leadership of chef Žanis Raivo Behmanis offered a cooking master class on local foods, by preparing deer meet slices with Jerusalem artichoke cream, vimba fish snack with fresh cucumber and a rhubarb desert, making maximum use of all the ingredients of the product – head to tail!

Project activities are being implemented with the support of the Interreg Baltic Sea Region Programme 2021-2027.

Information provided by:

Alise Lūse,

BSR Food Coalition Project Manager,
Kurzeme Planning Region,
Phone: + 371 26567874, alise.luse@kurzemesregions.lv