Project No. C034
Join us on our first Light in the Dark webinar where we will offer inspiring examples of companies and destinations innovatively developing their region throughout the year. What is the potential in the regional and European markets? How can I attract tour operators to my region? An invited panel of destinations and entrepreneurs will ponder the challenges and possibilities of sustainably developing tourism that offers the most benefits to their communities.
Link for registration – https://network.novia.fi/Events/261/Apply
DATE AND TIME
Wednesday 10 April 2024 9:30 – 11:00
Speakers:
- Pernille Kofod Lydolph – former Director of Destination Bornholm, Denmark
- Eriks Lingeberzins – President of Latvian Association of Travel Agents and Operators ALTA, Director of Balticvision and assistant professor at the Faculty of International Tourism, Turiba University, Latvia
- Andy Fairburn – Director of Nordic Tourism Collective, United Kingdom
- Maria Pick, tourism developer, Kimitö Islands and Örö, Finland
Topics:
- Why sell summer when it sells itself. Bornholm as a winter destination
- Local networks as a key to developing off-season tourism.
- European demand for low season travel, how to target your offering.
- Mörkö/ Dark Island – how to sell Darkness
The webinar is open to everyone interested in sustainable tourism development in the coastal areas of the Baltic Sea. A detailed program will be updated on our website in late March and sent to all registered participants.
More about the webinar:
Light in the Dark has project partners in the following areas, Klaipeda region (Lithuania), Kurzeme region (Latvia), coastal areas and islands of North and West Estonia, (Estonia), East Coast of Finland, Turku Archipelago, and Åland Islands (Finland), and Stockholm Archipelago (Sweden).
More information about the Light in the Dark project and the survey can be found on the project website – https://interreg-baltic.eu/project-posts/visitor-analysis-in-key-markets-goes-live/
Project manager:
Anna Elizabete Upsava
+371 26369876
anna.upsava@kurzemesregions.lv
